top of page
Untitled-2.png

 

Ideas have the power to create a better tomorrow. Your idea could inspire a new way to parent, a healthier way to lead, a business that changes lives, or a movement that reshapes a community.

 

First, Not The Last is a practical, honest and slightly unfiltered 12-step guide to help pioneers. The steps are designed to help you plan well, make hard decisions, fight distractions, and live rested. It’s for those who can’t or won’t fit in, who feel called to challenge the status quo and build something that outlives them.

 

Pioneers go first.

Their actions create new paths for others.

They hand over opportunities so the story

doesn’t end with them.

Idea.png

This book is for

people with an IDEA.

APH.png
BACK 5.png
LINE.png
1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png
9.png
10.png
11.png
12.png

Solve a real problem

Write it down & collaborate with others

Don't go too far to one extreme

Travel light

Keep watch for greedy little pig boys

Fight your giants, both private &  public

Celebrate victory without setting up camp

Keep jumping into the unknown

What to do when you’re going under

Rest is best

How to find your way back home

Letting go and moving forward

CV.png
JOEL.png

ABOUT THE AUTHOR

Joel is a husband, father, leader, creative, author and creative communicator passionate about helping people build healthy, purpose-filled lives. He has spent years solving problems, building teams, and leading initiatives that turn ideas into reality. Through honest storytelling and practical insight, he encourages readers to take risks, think differently, and create things that outlast them.

JOIN THE WAITLIST

GET EARLY ACCESS TO PREORDERS

bottom of page